Organizational Strategy

Thematic Area Group | Business School Research

Topics

Development of business models through digital transformation
Transformation of the Latin American auto parts industry in the light of the transformation of the automotive industry

Research questions we seek to address

What is the impact of digital transformation on the competitive structure of specific industries, both in Mexico and at a regional/global level?
How do current business models evolve and complement each other due to digital transformation?
How can data generated by digital technologies be used to define organizational strategies?
Is it possible to transfer current skills from one industry to another?
How can digitalization be used to create products/services with greater added value?
How can companies improve their offering and gain a larger share of value creation?

Group Leader

Dr. Andreas Hartmann

andreas.hartmann@tec.mx

Scopus | Google Scholar | LinkedIn

More info

Main researchers

Name	Campus	E-mail	Scopus	Google Scholar
Ricardo Buitrago Rubiano	EGADE Santa Fe	ricardo.buitrago@tec.mx	More	More

Associated researchers

Name	Campus	E-mail	Scopus	Google Scholar
Eduardo Russo	Ciudad de México	eduardo.russo@tec.mx	More	More
Jorge Isaac Lechuga	Sinaloa	jorgeisaac.lc@tec.mx	Ver	Ver
Laura Esther Zapata Cantú	EGADE Monterrey	laura.zapata@tec.mx	More	More
Lorena Andrea Palacios Chacón	Guadalajara	lapalaciosch@tec.mx	More	More
Luíza Neves Marques da Fonseca	Santa Fe	luizaneves@tec.mx	More	More
Mauricio Cervantes Zepeda	Guadalajara	mcervantes@tec.mx	More	More
Mauro Rodríguez Marín	Guadalajara	mauro.rodriguez@tec.mx	More	More
Miguel Montoya Bayardo	Guadalajara	mmontoya@tec.mx	More	More
Raúl Montalvo Corzo	EGADE Guadalajara	rmontalvo@tec.mx	More	More
Sebastian H. Fuchs	Guadalajara	shfuchs@tec.mx	More	More

PHD. STUDENTS RESEARCH FACULTY

Name	Campus	E-mail	Scopus	Google Scholar
Camilo Alberto Castro Gama	Monterrey	camilo.castro@tec.mx
Daniel Marcelo Rodríguez Lozano	Querétaro	danielmarcelo@tec.mx
Julio César Martínez Suárez	Sonora Norte	jcmartinezs@tec.mx	Ver	Ver
Regina Gabriela Díaz Crespo	EGADE Monterrey	reginadiaz@tec.mx
Sandra Maycotte Felkel	Saltillo	sandra.maycotte@tec.mx	Ver	Ver

Voice of the group - Columns of opinion

Investment in cutting-edge digital technologies is not enough

2023-01-09

Sandra Maycotte

La adopción de tecnologías digitales se ha convertido en el camino a seguir por la mayoría de las empresas para asegurar la sostenibilidad de su competitividad, de acuerdo a un estudio publicado por el Instituto de Valor Empresarial de IBM.

The challenges of sustainable development, drivers of innovation

2023-06-14

Laura Zapata | El Financiero

Cada vez más nos encontramos con organizaciones que han asumido un fuerte compromiso con el desarrollo sostenible.