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Corporate Strategy

Thematic Area Group | Business School Research

Topics

  • Development of business models through digital transformation
  • Transformation of the Latin American auto parts industry in the light of the transformation of the automotive industry

Research questions we seek to address

  • What is the impact of digital transformation on the competitive structure of specific industries, both in Mexico and at a regional/global level?
  • How do current business models evolve and complement each other due to digital transformation?
  • How can data generated by digital technologies be used to define organizational strategies?
  • Is it possible to transfer current skills from one industry to another?
  • How can digitalization be used to create products/services with greater added value?
  • How can companies improve their offering and gain a larger share of value creation?

Group Leader

Dr. Andreas Hartmann

andreas.hartmann@tec.mx

Scopus | Google Scholar | LinkedIn

More info

Group members

Name Campus E-mail Scopus Google Scholar
Ricardo  Buitrago Rubiano EGADE Santa Fe ricardo.buitrago@tec.mx More More

 

Adjunt Professors

Name Campus E-mail Scopus Google Scholar
Eduardo Russo Ciudad de México eduardo.russo@tec.mx More More
Jorge Isaac Lechuga Sinaloa jorge.isaac.lechuga@tec.mx Ver Ver
Laura Esther  Zapata Cantú EGADE Monterrey laura.zapata@tec.mx More More
Lorena Andrea Palacios Chacón Guadalajara lapalaciosch@tec.mx More More
Luíza Neves Marques da Fonseca Santa Fe luizaneves@tec.mx More More
Mauricio Cervantes Zepeda Guadalajara mcervantes@tec.mx More More
Mauro Rodríguez Marín Guadalajara mauro.rodriguez@tec.mx More More
Miguel Montoya Bayardo Guadalajara mmontoya@tec.mx More More
Raúl Montalvo Corzo EGADE Guadalajara rmontalvo@tec.mx More More
Sebastian H. Fuchs Guadalajara shfuchs@tec.mx More More

 

PHD. STUDENTS RESEARCH FACULTY

Name Campus E-mail Scopus Google Scholar
Camilo Alberto Castro Gama Monterrey camilo.castro@tec.mx    
Daniel Marcelo Rodríguez Lozano Querétaro danielmarcelo@tec.mx    
Julio César Martínez Suárez Sonora Norte jcmartinezs@tec.mx Ver Ver
Regina Gabriela Díaz Crespo EGADE Monterrey reginadiaz@tec.mx    
Sandra Maycotte Felkel Saltillo sandra.maycotte@tec.mx Ver Ver

 

Voice of the group - Columns of opinion

Investment in cutting-edge digital technologies is not enough

Investment in cutting-edge digital technologies is not enough

2023-01-09
Sandra Maycotte
La adopción de tecnologías digitales se ha convertido en el camino a seguir por la mayoría de las empresas para asegurar la sostenibilidad de su competitividad, de acuerdo a un estudio publicado por el Instituto de Valor Empresarial de IBM.
The challenges of sustainable development, drivers of innovation

The challenges of sustainable development, drivers of innovation

2023-06-14
Laura Zapata | El Financiero
Cada vez más nos encontramos con organizaciones que han asumido un fuerte compromiso con el desarrollo sostenible.
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