Columns in Media | Business School Research

Read in here the latest columns of opinion prepared by experts from our Business School Research faculty.

The 3 Types of Customers in Physical and Digital Pharmacies

2025-01-13

Jorge Vera | TecScience

By Jorge Vera Martínez, researcher at Thematic Research Group in Sustainable Production, Marketing and Consumption of Business School of Tecnoló...

Brandelligence: Towards Generating Sales Team Reward Paradigm following Brand Power

2024-12-18

Shahid Bashir | The Markethink

By Shahid Bashir, researcher at Thematic Research Group of Responsible Production, Marketing and Consumption of Business School of Tecnológico de...

The consumerism threatens agricultural sustainability

2024-03-11

Gabriela Monforte | Empresas Verdes

La inseguridad alimentaria a nivel mundial todavía no se ha resuelto, aun y cuando se abordó antes de que el concepto de desarrollo sustentable se formalizara en 1987 a través del Informe Brundtland.

The digital transformation of leadership, or how to think like a digital native

2024-01-12

Igor Rivera | El Financiero

Technology has come to change the rules in several ways.

Altruism in the business world: cementing soul and transcendence

2024-01-11

Olimpia Rosales | Infobae

Diversas culturas y religiones mantienen un apartado de compartir riqueza e incluso valor económico y social.

Digital tokenization: what is it and what are its advantages?

2024-01-11

Luis Hernández Aramburo | Empresas Verde

More than USD 6.5 trillion must be mobilized each year to achieve global decarbonization goals. Capital markets, and in particular green bond issues, have been presented as one of the solutions to mobilize these resources.

Starting 2024: Business challenges and the importance of higher purpose

2024-01-05

Gabriel Renero | El Financiero

The beginning of a new year always brings with it an air of renewal and the opportunity to face new challenges. In the business world in Mexico, the year 2024 appears as a blank canvas full of possibilities and challenges.

The impact of AI, "deepfake" and biometrics on our personal finances

2023-12-11

Alicia Galindo | El Financiero

How can it directly affect our pockets?

The transformative power of empathy in leaders

2023-11-29

Mayte Barba | El Financiero

One of the contexts in which the lack of empathy is most strongly felt is when we make mistakes.

To return or not to return? The question of remote work

2023-10-30

Laura Zapata | El Financiero

Recently, I was discussing with a colleague the questions that arise around flexible work. How to manage teams where members are located in different cities or even countries?

The path to balanced leadership and true power

2023-10-18

Nilima Bhat | El Financiero

Instead of seeking to dominate others (power over), the aspiration is to negotiate win-win situations (power with).

Generating consumer intelligence through AI tools

2023-10-12

Claudia Quintanilla | El Financiero

ChatGPT is being used in the design of questionnaires for market research.

The balance between in-person and remote work

2023-09-29

Sergio Madero | El Financiero

I found that workers in 'home office' or remote work are 18% less productive compared to those in offices. Although the study's data is from newly hired workers in Indian work environments, it remains debatable.

Central America with a vision for the future: sustainable production and consumption, at the core of the UN

2023-08-21

Paz Toldos & Nancy Ortiz | Forbes CA

La adopción de modalidades de producción y consumo sostenibles fomenta el uso eficiente de recursos y la eficiencia energética que no dañe al medio ambiente.

This is the coldest summer of the rest of your life

2023-08-04

Eduardo Aguiñaga | Empresas Verdes

“He's gone again. Come on, disconnect everything so things don't burn when I get back.” These words, typical among those who see their electricity supply interrupted in meteorological events such as hurricanes or tropical storms, have unfortunately been recently uttered for apparently very different reasons.

The challenges of sustainable development, drivers of innovation

2023-06-14

Laura Zapata | El Financiero

Cada vez más nos encontramos con organizaciones que han asumido un fuerte compromiso con el desarrollo sostenible.

Investment in cutting-edge digital technologies is not enough

2023-01-09

Sandra Maycotte

La adopción de tecnologías digitales se ha convertido en el camino a seguir por la mayoría de las empresas para asegurar la sostenibilidad de su competitividad, de acuerdo a un estudio publicado por el Instituto de Valor Empresarial de IBM.