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Specialized Publications | Business Research

Find out in this space the specialized business research publications prepared by the experts from the Tecnológico de Monterrey Business School.

 

Books and chapters

The remote work in the changing post-COVID environment

Research Report

Prepared by Thematic Area Group in Organizational Design and Culture

Download report (Spanish version only)

Work arrangements in the changing environment of returning to work

Research Report

Prepared by Thematic Area Research Group in Organizational Design and Culture

Download report (Spanish version only)

Optimizing profitability in Mexican retail: Productivity analysis and operational strategies

Alfonso Valdez Cervantes and Ana Franco Valdez 

(Retail Center)

Download report (Spanish version only)

Papers

The role of artificial intelligence in improving the omnichannel customer experience

The role of artificial intelligence in improving the omnichannel customer experience

Ana Valeria Calvo andAna María Franco

(Retail Center)

Marta Frasquet

(Universidad de Valencia)

 

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The nexus between technology and finnovation: A sustainable development model

The nexus between technology and finnovation: A sustainable development model

Aqila Begum and Jesús Cuauhtémoc Téllez Gaytán

(FAIR Center)

Gouher Ahmed

(Skyline University College)

 

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A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults

A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults

Enrique Becerra, Lorena Carrete and Pilar Arroyo

(Business School)

 

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