María de la Paz Toldos holds a Ph.D. in Psychology from the Universidad Complutense de Madrid and has a Postdoctoral degree in Finance and Administration with a specialization in Marketing from the University of Tulane in New Orleans (USA). She worked as a researcher and professor at the University of Valencia and the University of Alcalá de Henares (Spain). Her areas of interest and research include psychology, branding, and consumer behavior. She has been ranked Level 1 in the Sistema Nacional de Investigadoras e Investigadores of Conacyt (Conacyt National System of Researchers) since 2009.
Her most recent publications: “Exploring International Atmospherics: The Impact on Shopping Behaviors Based on the Language of the Lyrics of Music Played in Global Apparel Retailers’ Stores” (2009), published in the International Journal of Retail & Distribution Management, and “What women want? How contextual product displays can impact female online shopping behavior” (2021), published in the Journal of Business Research. She received the National Award for Educational Research from the Ministry of Education in Spain, second prize to the Young Researcher at the International Society for Research on Aggression conference, and the Mujer TEC award in the research category in 2014.