Columns of Opinion | GAT Responsible Production, Marketing and Consumption

Find out in this space the columns of opinion produced by the researchers of the Thematic Area Group in Responsible Production, Marketing and Consumption, Research Group of the Business School of the Tecnológico de Monterrey.

Noticias

The 3 Types of Customers in Physical and Digital Pharmacies

2025-01-13

Jorge Vera | TecScience

By Jorge Vera Martínez, researcher at Thematic Research Group in Sustainable Production, Marketing and Consumption of Business School of Tecnoló...

Brandelligence: Towards Generating Sales Team Reward Paradigm following Brand Power

2024-12-18

Shahid Bashir | The Markethink

By Shahid Bashir, researcher at Thematic Research Group of Responsible Production, Marketing and Consumption of Business School of Tecnológico de...

Generating consumer intelligence through AI tools

2023-10-12

Claudia Quintanilla | El Financiero

ChatGPT is being used in the design of questionnaires for market research.

Central America with a vision for the future: sustainable production and consumption, at the core of the UN

2023-08-21

Paz Toldos & Nancy Ortiz | Forbes CA

La adopción de modalidades de producción y consumo sostenibles fomenta el uso eficiente de recursos y la eficiencia energética que no dañe al medio ambiente.