Transformation of the Retail Industry

Thematic Area Group | Business School Research

Topics

Retail experience & costumer journey
Retail frontline management
New competitors & business models
Retail format innovation & atmospherics
Impact of technology in retail
Sustainable retailing
Retail metrics & analytics

Research questions that we seek to answer

How can retailers influence consumers at the various stages of their customer journey?
What factors influence, mediate and moderate the effectiveness of retail brand and positioning strategies?
Understanding drivers of effective of omnichannel strategies?
What are the new emerging consumer segments and how to interact and influence them?
How can we foster inclusion and protection of vulnerable employees?
What is the role of employee benefits in effectiveness of retail and service associates?
How can an effective retail organizational structure impact results?
What is the role of employees in shaping the retailer's identity?
How are emerging channels integrated with traditional channels to provide value?
How and why globalization affects the retail industry?
How digital startups conduct business and affect the established retailers?
How the emerging business models affect the industry?
How to improve the sensory aspects of retail?
How are the formats evolving?
What are the challenges and opportunities of the new retail landscape and how to approach them?
What is shaping shopper behavior today?
How AI affects the CX?
How technology affects retailing and shopper behavior?
Is the metaverse the future of retail?
How can employees be empowered with technology?
How to respond to circular economy challenges in the retail industry?
How to design and implement a sustainable supply chain?
What is the extent to which consumers are willing to RRR?
How to proactively respect privacy issues?
How to leverage data through insightful analytics?
How retail metrics and analytics determine new retail strategies?
How to generate data driven value?

Group Leader

Dr. Lucila Osorio

lucilaosorio@tec.mx

Google Scholar | Scopus | LinkedIn

More info.

Main researchers

Name	Campus	E-mail	Scopus	Google Scholar
Ana Dolores Franco	Sinaloa	ana.franco@tec.mx	More
Ma Margarita Orozco	Guadalajara	morozco@tec.mx	More	More

Associated Researchers

Name	Campus	E-mail	Scopus	Google Scholar
Alfonso Valdez	Sinaloa	avaldez@tec.mx	More	More
María Andrea Trujillo	Santa Fe	andrea.trujillo@tec.mx	More	More
María Elena Vázquez Lira	Guadalajara	mevl@tec.mx	More	More

PHD. STUDENTS RESEARCH FACULTY

Name	Campus	E-mail	Scopus	Google Scholar
Ana Valeria Calvo	Sinaloa	a00938077@tec.mx
Emma García Valenzuela	Guadalajara	emma.garcia@tec.mx
Francisco Jesús Guzmán Martínez	Guadalajara	a00956753@tec.mx
Gustavo César Martínez Lira	Hidalgo	a01531289@tec.mx
Martha Isabel Arévalo	Guadalajara	a00663476@tec.mx

RESEARCH REPORTS AUTHORED BY THE GROUP RESEARCHERS

Pulse of the Mexican Consumer | Purchasing Behavior Christmass Season 2024

Download report (Spanish version only)

The IA improvement in retail industry

Download the report (spanish version only)

Optimizing profitability in Mexican retail: Productivity analysis and operational strategies

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Scientific Disclosure contents

The point of sale, a door to aggression from customers

Author: María Lucila Osorio

Attacks on counter employees are increasingly common by customers. This research seeks to identify and measure these aggressions to find better ways to resolve these conflicts.

Read in TecScience (Spanish version only)

Gen Z: Navigating Their Work Aspirations and Contributions

Individuals born between 1990 and 2010 are self-taught, value diversity, and adapt easily to new work methods.

Read in TecScience

Papers authored by group researchers

Grewal, D., Roggeveen, A., Benoit, S., Osorio-Andrade, M. L., et al. (2024). A new era of technology-infused retailing. Journal of Business Research,188. https://doi.org/10.1016/j.jbusres.2024.115095
Mortimer, G., Osorio-Andrade, M. L., Fazal-e-Hasan, S. M. (2024). From traditional to transformed: Examining the pre- and post-COVID consumers’ shopping mall experiences. Journal of Retailing and Consumer Services, 76. https://doi.org/10.1016/j.jretconser.2023.103583
Ahlbom, C. P., Roggeveen, A. L., Grewal, D., y Nordfält, J. (2023). Understanding how music influences shopping on weekdays and weekends. Journal of Marketing Research, 0(0). https://doi.org/10.1177/00222437221150930
Blut, M., Kulikovskaja, V., Hubert, M. et al. (2023). Effectiveness of engagement initiatives across engagement platforms: A meta-analysis. J. of the Acad. Mark. Sci. https://doi.org/10.1007/s11747-023-00925-7
Calvo, A. V., Franco, A. D. & Frasquet, M. (2023). "The role of artificial intelligence in improving the omnichannel customer experience". International Journal of Retail & Distribution Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJRDM-12-2022-0493
Mortimer, G., Wang, S., Osorio-Andrade, M. L. (2023). Measuring customer aggression: Scale development and validation. Journal of Retailing and Consumer Services, 73. https://doi.org/10.1016/j.jretconser.2023.103348
Osorio, M., Centeno, E., y Cambra-Fierro, J. (2023). An empirical examination of human brand authenticity as a driver of brand love. Journal of Business Research, 165. https://doi.org/10.1016/j.jbusres.2023.114059
Umashankar, N., Grewal, D., Guha, A., y Bohling, T. R. (2023). Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media. Journal of Marketing Research, 0(0). https://doi.org/10.1177/00222437231152894
Grewal, D., Ahlbom, C. P., Noble, S. M., Shankar, V., Narang, U., y Nordfält, J. (2022). EXPRESS: The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication On Spending: The Importance of Activating Consumption Goal-Completion. Journal of Marketing Research, 0(ja). https://doi.org/10.1177/00222437221149508
Meyer, J. H., González, E., y Lopez-Lomelí, M. A. (2022). Better support for supportive jobs. How to improve brand performance through better compensation and training for in-store merchandisers. Journal of Retailing and Consumer Services, 64. https://doi.org/10.1016/j.jretconser.2021.102750
Osorio, M. L., Centeno, E., Cambra-Fierro, J., y Castillo, E. (2022). In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions. Journal of Product & Brand Management, 31(6), 841-853. https://doi.org/10.1108/JPBM-04-2021-3437
Vera-Martínez, J., Trujillo-León, A., y Vásquez-García, F. (2022). Domestic confinement crisis and its un-intensifying effect on service quality expectations towards e-stores: the case of the COVID-19 pandemic in Mexico. The International Review of Retail, Distribution and Consumer Research, 32(2), 167-183. https://doi.org/10.1080/09593969.2022.2048412