Pasar al contenido principal
Tecnológico de Monterrey Tecnológico de Monterrey
  • ES
  • EN
  • Inicio
  • Grupos y centros
  • Recursos
    • Sala de prensa
    • Artículos editoriales
    • Publicaciones
    • Proyectos
    • Suscríbete
  • Eventos
  • Contacto
  • Gen Z Series
  • ES
  • EN

Program | Strategic Management Latin America 2024

10th Biannual Conference 

Strategic Innovation and Sustainability: 
Technology and Trends in Latin American Businesses

Banner sitio programa

Program

8:00 h - Pick up Hotel Riu

Bus pick up at Hotel Riu

8:10 h - Bus transfer

Bus transfer to Tecnológico de Monterrey

8:45 h - Registration

Welcome coffee

9:30 h - Inauguration

Welcome to Tec de Monterrey. Inauguration ceremony.

Auditorio 6. ("Preparatoria", behind Students Residences)

10:00 h - Plenary session | Jill Kickul | Auditorio 6

Plenary session: Jill Kickul (EGADE Business School Distinguished Professor).

Re-imaging the ‘Social and Sustainability’ in Business: Strategic Implications for Scholars and Educators.

Auditorio 6

11:30 h - Parallel sessions

Auditorio 3. How to deal with Big Challenges. Impact of COVID-19 on Finance and Internationalization.  Session Chair:  Felipe Symmes. 


Innovation theatre: From a misleading device to a tool companies can use to find innovative solutions for grand challenges (Felipe Symmes) 


The impact of the COVID-19 crisis on earnings quality: Evidence from Mexico (José Miranda) 


Performance and Internationalization of Retail Firms in Turbulent Times: The Case of the Retail Apocalypse and COVID-19 (Emma García)

 

Sala Ejecutiva 1. Strategic Leadership and Organizational Transformation. Session Chairs: Edson Barbero- Eduardo Armando

Revisiting the link between strategic positioning and implementation:  the profitability impact of monitoring tools or practices in efficiency-seeking firms (Carlos Rodríguez)


What drives teams? ​A closer look on how strategic leadership promotes psychological safety​ (Bárbara Mojarro)


Redefining Organizational Politics: Implications for Climate and Innovation in SMEs (Verónica Baños)

 

Sala Ejecutiva 2. Defining Success in Family Firms: Efficiency, Responsibility and Identity. Session Chair: Sascha Fürst


Can Accounting Sophistication Drive Efficiency in Latin American Micro Family Businesses? Evidence from Colombia (Tonatiuh Nájera)


ESG Integration and Financial Outcomes in Mexican Family Firms: A Pathway to Sustainable Growth (Arturo Bernal)


An analysis of the elements in the self-definition of family firms (Luis Raúl Rodríguez)

 

Sala Ejecutiva 3. Corporate Governance and Social Responsibility. Session Chair: Lily López


Corporate Governance and Science-Based GHG Targets: Their effectiveness in Emission Reduction (Poornima Mishra)


A Modeling Approach for Competitive Agricultural Supply Chains for Policy Decisions (Adrian Ramirez)


Mexican SMEs conscious leadership and conscious culture:  The mediating effect of higher purpose (Lorena Rodríguez)


Exploring Corporate Social Responsibility in Mexican SMEs: Practices and Perceptions Abstract (Lorena Rodríguez)

12:45 h - Tour to Business Labs (optional)

Tour to Hábitat de Negocios "Farmacias Guadalajara".

12:45 Meeting point: lobby "Salón de Congresos".

13:00 h - Lunch | Salas Ejecutivas 5 y 6

Lunch

Salas Ejecutivas 5 y 6, Centro de Congresos

14:15 h - Parallel sessions

Sala Ejecutiva 1. Exploring Digital Transformation: AI, Strategy, and Human-Centric Innovation. Session Chairs: Edson Barbero- Eduardo Armando


Microfoundations of Digital Transformation: A
neuropsychological and managerial perspective (Octavio Martínez)


Automation and Augmentation through Digital Propensity Analysis: A Human-Centric Approach to Strategic Change Management (Juan Carlos Barahona)


Strategic Integration of Generative AI in Human Resources: Transforming Competitive Dynamics in the Puerto Rican
Workforce (Maritza Soto)


Crossroads or converging paths?  When connecting the trinomial AI, customer journey and customer experience (Raúl Montalvo)

 

Sala Ejecutiva 2. Innovating Across Borders: Technology Ventures, Digitalization, and Sustainability.  Session Chair: Sascha Fürst
Developing Technology-based Ventures: An Exploratory Study in LATAM (Odille Sanchez)


A contemporary look at “Business in Space: The New Frontier” (Sebastian Fuchs)


Extracurricular entrepreneurship activities and Entrepreneurial ecosystem actors in university context: Systematic literature review and research agenda (Miguel Angel Rodríguez)


The development of digitalization in businesses Latin America compared to Europe: Promoting pursuit of sustainability. /The institution of family business in LatAm: Embedded in culture and promoting internationalization (Liz Huezo)

 

Sala Ejecutiva 3. Exploring the Intersection of Sustainability, Local Brands, and Consumer Loyalty. Session Chair: Lily López
The impact of enjoying nature on sustainable consumption and its influence on local brand preference across cultures (M.Paz Toldos)


Local brands through the lens of sustainable consumers: The moderating effect of ethnocentrism and cosmopolitanism (M.Paz Toldos)


Urban Biodiversity in Small and Medium Enterprises (SMEs): A Conceptual Framework for Integrating Ecosystem Services into SME Business Models (Antonio Lloret)

 

Deep-diving into the relationship between CSR and Consumer Loyalty in Hotels: A Meta-Ethnographic Analysis (Yeilan Ivette González)

15:45 h - Coffee break

Coffee Break

16:15 h - Industry Panel | Auditorio 1

Panelists:

Francisco Javier Fernández (CEC Director)

 Jorge L. De Obeso (EOSIS Owner/CEO)

Rene Freudenberg (Interlub Owner/CEO)

Marion Avril (Driscoll's Sustainability Director) 

Auditorio 1

18:00 h - Plenary Session | Jay Barney | Auditorio 1

Plenary session:

Jay Barney, (Professor of Strategic Management, David Eccles School of Business. Utha U.)

Cultural Change: Building Stories that Transform Organizations

Auditorio 6

19:20 h - Tour to Main Square Campus (optional)

Tour to Campus.

19:20 Meeting point: lobby "Salón de Congresos".

19:30 h - Welcome dinner

Campus

21:00 h - Transfer to Hotel Riu

 

8:00 h - Pick up Hotel Riu

Bus pick up at Hotel Riu

8:10 h - Bus transfer

Bus transfer to Tecnológico de Monterrey

8:45 h - Welcome coffee

Welcome coffee

9:00 h - Parallel sessions

Sala Ejecutiva 1.Corporate Reputation, Responsibility, and Workforce Dynamics. Session Chair: Eduardo Armando


Strategic Options for Automotive Suppliers Based in Latin America (Andreas M. Hartmann)


SMEs survival under uncertainty: A configurational approach for Emerging Economies (Ana Corrales / Carlos Adrian Rodriguez)


Subnational Institutions and Variance in Firm Performance: A Regional Perspective (Sandra Lorena Tovar-Gasca)

 

Sala Ejecutiva 2.Entrepreneurship in Latin America: Drivers, Challenges, and Innovations. Session Chair: Sascha Fürst


Does Corporate Stakeholder Responsibility pay off in Latin American Family Businesses? A Social Identity Theory Perspective (Asghar Afshar Jahanshahi / Fernanda Canale Segovia)


Shaping Senior Entrepreneurship in Latin America. An ecosystem approach (José Ernesto Amorós)


Motivations behind entrepreneurial exit and re-engagement (Viviana Fernandez)

 

Sala Ejecutiva 3. Inclusion, and Motivation in Financial Services and Microfinance. Session Chairs: René Cabral & Jon-Min Kim


M&A between financial services firms or banks and fintech (Rebeca Minerva García Villalobos / Adriana Ramírez Rocha)


Evolving Inclusion: A Framework for Measuring Financial Inclusion Over Time (René Cabral Torres)


Does motivation boost aspirational hope interventions? Evidence from Bolivian farmers with access to microcredit (Adriana García)

10:00 h - Plenary session | Jong-Min Kim | Auditorio 1

Plenary session: Jong-Min Kim (Minessota U.)

Applications of FinTech and AI in Strategic Management

Auditorio 1 

11:00 h - Coffee break

Coffee break

11:30 h - Parallel sessions

Sala Ejecutiva 1. Reputation, Responsibility, and Workforce Strategies in Organizational Success. Session Chair: Edson Barbero


Reputation and Nonmarket Strategy: A Systematic Review and Framework for Future Research (Alexandra Borbolla Loaiza / Itzel Palomares-Aguirre)


The Role of Interlocking Directorates in Corporate Social Responsibility Adoption and Firm Reputation in Developing
countries (Alexandra Borbolla Loaiza)


System Dynamics Model for Evaluating Strategies to Reduce Employee Turnover in Manufacturing (Adrian Ramirez-Nafarrate)

Sala Ejecutiva 2. From Markets to Minds: Internationalization Strategies and Their Impact. Session Chair: Ricardo Buitrago


Innovation Capabilities and Firm Performance:  An Ambidextrous Approach to Internationalization in Emerging Markets (José Ernesto Amorós)


How Mediated International Engagement Can Improve Context Diversity Perception in Students (Eduardo Armando)


Institutional Synergy or Dissonance? Examining the Interplay of IFDI, OFDI, and Institutional Factors in Emerging Markets (Ricardo E. Buitrago R)


Stakeholder Governance in the Upgrading of Mexican Suppliers and Business Clusters in Global Value Chains (Eduardo Armando)

 


Sala Ejecutiva 3. The Power of Emotion: Retail Strategies, Social Media, and Consumer Preferences. Session Chairs: Lucila Osorio & Katrijn Gielens


Now or never, the emotions behind limited-time offers in Retail marketing (Francisco Jesús Guzmán Martínez / Ma. Margarita Orozco Gómez)


Amplified impact: exploring the effect of negative emotions in Twitter (Ma. Margarita Orozco Gómez)


Segmenting Gen Z: Unveiling the Diverse Financial Behaviors and Retail Preferences of a New Generation (Francisco Jesús Guzmán Martínez / Ma. Margarita Orozco Gómez)


Analysis of User Reviews in Health and Fitness
Mobile Applications: Identifying Motivations and Perceived Risks (Miriam Alzate)

13:00 h - Lunch | Salas Ejecutivas 5 y 6

Lunch

Salas Ejecutivas 5 y 6, Centro de Congresos

14:15 h - Plenary session | Katrijn Gielens | Auditorio 1

Plenary session: Katrijn Gielens (Kenan-Flagler Business School)

AI in Business and the Vital Role of Human Interaction. The Retail Industry Case

Auditorio 1

15:15 h - Coffee break

Coffee break

15:45 h - Plenary session | Panel: Meet the Editors | Auditorio 1

Panel Meet the Editors

Panelists: Jay Barney; Jong-Min Kim; Katrijn Gielens; Ernesto Amorós; Eduardo Armando.

Moderator: Carlos Rodríguez

Auditorio 1

17:00 h - Closing ceremony | Auditorio 2

Closing ceremony

Auditorio 2

17:30 h - Official photo sesion

Official conference photo session

 Stairs of the Congress Hall

17:40 h - Bus transfer

Bus transfer to Tlaquepaque

18:30 h - Gala Dinner 

Gala Dinner at “Agave” Restaurant

20:00 h - Tour to Tlaquepaque

Tour

21:00 h - Bus transfer to campus and Hotel Riu

Bus transfer to campus and Hotel Riu

 

Logo Footer Tecnológico de Monterrey
  • Inicio
  • Grupos y centros
  • Recursos
    • Sala de prensa
    • Artículos editoriales
    • Publicaciones
    • Proyectos
    • Suscríbete
  • Eventos
  • Contacto
  • Gen Z Series

Av. Eugenio Garza Sada 2501 Sur Col. Tecnológico C.P. 64849 | Monterrey, Nuevo León, México | Tel. +52 (81) 8358-2000 D.R.© Instituto Tecnológico y de Estudios Superiores de Monterrey, México.

Aviso legal | Políticas de privacidad | Aviso de privacidad

© 2024 Escuela de Negocios del Tecnológico de Monterrey