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Responsible Production, Marketing and Consumption

Thematic Area Group | Business School Research

Topics

  • Psychological variables of consumer behavior
  • Impact of social marketing prevention and intervention programs on the development of responsible consumer habits
  • Production of consumer goods and profitability of organizations
  • Social marketing
  • Corporate Rocial Responsibility strategies and their impact on consumer behavior
  • Sustainable brands
  • Conscious and sustainable consumption
  • Consumer welfare
  • Recognition and adoption of sustainable practices in the acquisition of apparel and accessories
  • The empowerment of women and its influence on gender stereotypes in advertising
  • The potential of pre-loved fashion to reduce waste from the consumer's perspective
  • Marketing and obesity

Research questions we seek to address

  • How do the media (social networks, advertising) influence psychological factors that trigger inappropriate consumer behavior?
  • How do social marketing prevention/intervention programs affect the development of responsible consumption habits?
  • Is there a link between the production of sustainable goods and the financial performance of organizations?
  • Does social marketing lead to healthy consumption habits?
  • Are there consumption patterns or innovative business models that promote mindful and sustainable consumption?
  • What are the specific characteristics of consumers with a high potential for conscious consumption?
  • Which consumer trends can create valuable strategic opportunities for different elements within the value chain? 
  • How do companies´ corporate social responsibility strategies influence consumer behavior, and how do consumers perceive brands?
  • How does green behavior influence the correlation between the social adaptation mechanisms of luxury products and purchase intentions?
  • How can consumer perception of the value of sustainable brands be increased?
  • What is necessary for consumers to be willing to increase their consumption and pay a higher price for sustainable brands?
  • How can consumers be persuaded to care about their health, the environment, and fair trade?
  • How can the market be involved in the development of innovative and sustainable brands?

Group Leader

Ma. de la Paz Toldos

mariadelapaz.toldos@tec.mx

Profiles:

Scopus | Google Scholar

More info

Main researchers

Name Campus E-mail Scopus Google Scholar
Claudia Quintanilla EGADE Monterrey claudia.quintanilla@tec.mx More More
Edgar Centeno EGADE Santa Fe ecenteno@tec.mx More More
Jorge Vera Ciudad de México jorge.vera@tec.mx More More
Lorena de la Paz Carrete Toluca lcarrete@tec.mx More More
Rajagopal X EGADE Santa Fe rajagopal@tec.mx More More
Santiago Alonso Díaz EGADE Monterrey santiagoalonso@tec.mx    
Shahid Bashir Ciudad de México shahid.bashir@tec.mx More More
Sidney Ornelas Monterrey sidney.ornelas@tec.mx More More

 

Associated Researchers

Name Campus E-mail Scopus Google Scholar
Alberto López Monterrey alberto_lopez@tec.mx More More
Alejandro Alvarado Sonora Norte alex.alvarado.dr@tec.mx More More
Celia F. Vásquez  Ciudad de México fabiola.vasquez@tec.mx More More
Homero Ulises Rodríguez  Sonora Norte hrodriguez@tec.mx More More
Juan C. Bustamante EGADE Santa Fe jucbustam@tec.mx More More
Luciana C. Manfredi EGADE Monterrey lcmanfredi@tec.mx More More
Nancy B. Ortiz  Monterrey nortiz@tec.mx More More
Raquel Castaño EGADE Monterrey rcastano@tec.mx More More

 

PHD. STUDENTS RESEARCH FACULTY

Name Campus E-mail Scopus Google Scholar
David Abimael Ugalde Pérez Toluca dugalde@tec.mx    
Desdémona Almazan Morales Monterrey dalmazan@tec.mx    
Edgar Uribe Rábago Santa Fe edgar.rabago@tec.mx    
Jaime Guillermo Arau Ruiz Querétaro guillermo.arau@tec.mx    
Karla G. Barahona Abreu Ciudad de México kbarahon@tec.mx    
Nancy Elizabeth González Castillo Monterrey nancye.gonzalez@tec.mx    

 

Our voice in media

Central America with a vision for the future: sustainable production and consumption, at the core of the UN

Central America with a vision for the future: sustainable production and consumption, at the core of the UN

2023-08-21
Paz Toldos & Nancy Ortiz | Forbes CA
La adopción de modalidades de producción y consumo sostenibles fomenta el uso eficiente de recursos y la eficiencia energética que no dañe al medio ambiente.
Generating consumer intelligence through AI tools

Generating consumer intelligence through AI tools

2023-10-12
Claudia Quintanilla | El Financiero
ChatGPT is being used in the design of questionnaires for market research.
Brandelligence: Towards Generating Sales Team Reward Paradigm following Brand Power

Brandelligence: Towards Generating Sales Team Reward Paradigm following Brand Power

2024-12-18
Shahid Bashir | The Markethink
By Shahid Bashir, researcher at Thematic Research Group of Responsible Production, Marketing and Consumption of Business School of Tecnológico de...
The 3 Types of Customers in Physical and Digital Pharmacies

The 3 Types of Customers in Physical and Digital Pharmacies

2025-01-13
Jorge Vera | TecScience
By Jorge Vera Martínez, researcher at Thematic Research Group in Sustainable Production, Marketing and Consumption of Business School of Tecnoló...
Look for more columns

Academic publications

  • Arboleda, A., Mandredi, L., Marcazzo G. & Arroyo C. (2023). The spirit of the fruit: Contextual and transituational motives for consumption. British Food Journal, 125(7), 2680-2703.
  • Becerra, E.P., Carrete, L. & Arroyo, P. (2023). A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults. Journal of Business Research. 
  • Carrete, L., Arroyo, P. y Arroyo, A. (2023). Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility. Journal of Promotion Management, 155.
  • Currás, R., Alvarado, A. & Vera, J.  (2023). Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets. Asia Pacific Journal of Marketing and Logistics [in press].
  • Elena Francke, A. & Carrete, L. (2023). Consumer self-regulation: Looking back to look forward. A systematic literature review. Journal of Business Research, 29(4), 427-460.
  • Ornelas Sánchez, S.A. & Vera-Martínez, J. (2023). Toward understanding sophisticated markets and consumers: a win-win strategic alternative. Management Research.
  • Osorio, L., Centeno, E., Cambra-Fierro, J. & del Castillo, E. (2023). An empirical examination of human brand authenticity as a driver of brand love. Journal of Business Research, 165 [in press -October, 114059].
  • Qudah, M., Munir, A., & Sobarsyah, M., Sabbar, S., Bashir, S., & Nohong, M., & Arifuddin, A. (2023). Enhancing environmental accounting information disclosure in Indonesian enterprises: The role of environmental management and government ownership. Journal of Environmental Assessment Policy and Management. https://doi.org/10.1142/S146433322350014X
  • Rajagopal, R. (2023). ‘Seeing is experiencing’: impact of showcasing fashion merchandize on digital platforms. Qualitative Market Research, 26(3), 214-231.
  • Zulfaqar, M., Bashir, S., Yaghmour, S.M.A., Turi, J.A. & Hussain, M. (2023). The mediating roles of economic, socio-cultural, and environmental factors to predict tourism market development by means of regenerative travel: An infrastructural perspective of China–Pakistan Economic Corridor (CPEC). Sustainability, 15, 5025.

  • Arboleda A. & Manfredi, L., (2022). Savoring post-conflict: Cause-related marketing Influencing Colombian fruit taste expectation and product evaluation. Journal of International Food & Agribusiness Marketing, 176-194.
  • Cárdenas, D., Castaño, R., Quintanilla, C. &  Ayala, E. (2022). Understanding the Value of Street Art for Artists, Consumers, and Brands. Journal of Current Issues and Research in Advertising, 43(2), 155-164.
  • Felix, R., González, E. M., Castaño, R., Carrete, L., & Gretz, R. T. (2022). When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products. International Journal of Consumer Studies, 46, 925-943. https://doi.org/10.1111/ijcs.12738 
  • Kolbe, D., Calderón, H. & Frasquet, M. (2022). Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance. Journal of Business and Industrial Marketing. 
  • Osorio, M. L., Centeno, E., Cambra-Fierro, J. & Del Castillo, E. (2022). In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions. Journal of Product and Brand Management, 31(6), 841-853. 
  • Rajagopal, R. (2022). Evidencing Inclusivity in Business: A Step Beyond the Bottom Line. Palgrave Studies in Democracy, Innovation and Entrepreneurship for Growth.
  • Rajagopal, R. (2022). Impact of retailing technology during business shutdown. Marketing Intelligence & Planning, 40(4), 441-459. https://doi.org/10.1108/MIP-08-2021-0255
  • Toldos, M.P. & Wood, M. (Coords.) (2022). Empresas mexicanas: El viaje hacia el capitalismo consciente. Tirant lo Blanch.
  • Vera-Martínez, J., Alvarado-Herrera, A. & Currás-Pérez, R. (2022). Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand? Journal of Global Marketing, 35(3), 193-207.
  • Vera-Martínez, J., Trujillo-León, A. & Vásquez-García, F. (2022). Domestic confinement crisis and its un-intensifying effect on service quality expectations towards e-stores: the case of the COVID-19 pandemic in Mexico. The International Review of Retail, Distribution and Consumer Research, 32(2), 167-183. https://doi.org/10.1080/09593969.2022.2048412/ 

  • Arroyo, P., Liñan, J. & Vera Martínez, J. (2021). Who really values healthy food? British Food Journal.
  • Fuentes, H., Vera‐Martinez, J. & Kolbe, D. (2021). The role of intangible attributes of luxury brands for signalling status: A systematic literature review. International Journal of Consumer Studies, 1-20.
  • Kolbe, D., Frasquet, M. & Calderon, H. (2021). The role of market orientation and innovation capability in export performance of small- and medium-sized.  enterprises: a Latin American perspective. Multinational Business Review, 30(2), 289-312.
  • González, E., Meyer, J. & Paz Toldos, M. (2021). What women want? How contextual product displays influence women's online shopping behavior. Journal of Business Research.
  • Ornelas Sánchez, S. & Vera Martínez, J. (2021). The more I know, the more I engage: consumer education's role in consumer engagement in the coffee shop context. British Food Journal.
  • Osorio, M., Centeno-Velázquez, E., López-Pérez, M. & del Castillo, E. (2021). Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally. Journal of Retailing and Consumer Services. 
  • Vera-Martínez, J. (2021). Consumer technology brands and the source of their performance. Cogent Business and Management.

  • Ortiz Alvarado, N. B., Rodríguez Ontiveros, M. & Quintanilla Domínguez, C. (2020). Exploring emotional well-being in Facebook as a driver of impulsive buying: A cross-cultural approach. Journal of International Consumer Marketing, 32(5), 400-415.

  • Ortiz Alvarado, N. B., Rodriguez Ontiveros, M. & Ayala Gaytan, E. A. (2019). Do mindsets shape students’ well-being and performance?. The Journal of psychology, 153(8), 843-859.
  • Toldos, M.P., González, E.M. & Motyka S. (2019). Exploring international atmospherics: The impact on shopping behaviors based on the language of the lyrics of music played in global apparel retailers’ stores. International Journal of Retail & Distribution Management, 47(4), 368-383.

News from the group

The used clothing market grows, but faces sustainability challenge

(El mercado de ropa usada crece, pero tiene el reto de ser más sustentable)

SPANISH VERSION ONLY

Dr. Diana Kolbe in interview with Expansión about sustainable clothing

Business with purpose: This book collects 14 Mexican cases

(Negocios con propósito: este libro recopila 14 casos mexicanos)

SPANISH VERSION ONLY

CONECTA shares, in exclusive, one chapter of the book  Empresas mexicanas: El viaje hacia un Capitalismo Consciente

Indian President confers to EGADE professor the highest award for achievements abroad

(Presidenta de India confiere a profesor EGADE máximo galardón por logros en el extranjero)

SPANISH VERSION ONLY

Rajagopal receives Indian Goberment award for education contributions. 

Podcasts

(SPANISH AUDIO ONLY) Historias para mentes curiosas | Ep. 68 - Greenwashing: ¿Qué es y cómo detectarlo en lo que consumes?

More and more people want to consume in an environmentally responsible way. But how do we know if what brands offer us is really 'green'? In this episode we present the manifestations of greenwashing and how to avoid falling into deception. Dr. Lorena Carrete, researcher from the Thematic Area Group in Responsible Production, Marketing and Consumption, participates.

(SPANISH AUDIO ONLY) Territorio Negocios | Ep. 104 - Capitalismo consciente: una realidad en México

When the world was beginning to appreciate the devastating effects of the 2008 Financial Crisis, a new business philosophy was born that aspired to heal the sick capitalism that had led our economies and societies to the abyss, Conscious Capitalism. More and more companies around the world, including in Mexico, joined this movement. María de la Paz Toldos, leader of the GAT in Responsible Production, Marketing and Consumption, talks about the topic:

 

(SPANISH AUDIO ONLY) Territorio Negocios | Ep. 74 - Costumer centricity y capacidad de innovación de las pymes de México

Market orientation focuses mainly on the acquisition, evaluation and use of information about customer needs. In this episode Diana Kolbe, GAT researcher in Responsible Production, Marketing and Consumption, analyzes strategies of SMEs in Mexico focused on the client:

 

INTERNATIONAL CONGRESS WHERE GROUP PARTICIPATES:

  • Academy of Marketing Science
  • AMA Winter Academic Conference 2023 American Marketing Association
  • 2nd International Workshop on Current Trends in Customer Experience in the Retail and Services Industries 
  • Academy of Marketing Conference 2021: Reframing Marketing Priorities
  • ACACIA
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